Coca‑Cola Africa Sponsorship Guidelines

About the Opportunity

The Coca‑Cola Company is committed to responsible marketing of its products and has a history of aligning its commercial practices with its values, as well as its sustainability and business goals.

Coca‑Cola Africa Pty Ltd welcomes any submissions/proposals for:

• Sponsorship requests, i.e., sports activations, etc.

• Media Partnerships.

• Merchandise requests/proposals.

Coca‑Cola Africa Pty Ltd will not consider any submissions/proposals that are related to:

• Advertising.

• Promotions.

• Formula modifications to any of our existing products.

Coca‑Cola Africa Pty Ltd does not sponsor the following:

• Donations.

• Individuals.

• Teams or events unless they provide mass market following on either a provincial or national level.

• Teams or events where the sponsorship is shared with another non-alcoholic ready-to-drink beverage partner.

Criteria:

• Does the proposal contribute to our global commitment to a World Without Waste?

• Is the proposal aligned with our brand, business and communication objectives?

• Is the proposal aligned with our target market?

• Does the proposal have sufficient media support to reach our target market?

• Does the proposal provide sufficient commercial returns?

• Does the proposal promote a healthy and active lifestyle?

Submit your Proposals via email to:

sponsorshipsouthafrica@coca-cola.com

For more information, please click:

https://www.coca-cola.co.za/know-us-better/faq/sponsorship-guidelines

Contact Details:

email: sponsorshipsouthafrica@coca-cola.com

Tel: 0860112526